SASI 2016 Calendar

SASI is seeking Partners for its 2016 programmes.

Events requiring sponsors and partners include:

Proposed 2016 Projects

 Piggy Bank Project

Objective Message Tactics Date Project Life
Demonstrate Savings potential of young children.

 

Social Experiment SASI and Deposit Taking Partner

If children can save, so can adults. Savings is a habit and a deliberate choice.

Children to raise R500 each minimum target. Issue 10,000 piggy banks to learners. Pilot project in the West Rand.

§  Each Child gets bank account at partner banking Institution

§  Big Unveil at SASI July Savings Month 15th Anniversary Gala Dinner

§  If successful R50 MILLION raised

§  Train an “Entrepreneurship” educator in each participating school to leave lasting legacy in the community

 

March – June 2016 4 Year Project with plan to nationalize in coming years

Social Entrepreneurship/

Responsibility Objective: Teach Entrepreneurship to children and demonstrate savings capability. School SGB’s to receive income and new “Entrepreneurship” educators from this programme

SASI Resources 2
Project Value Y1 R250,000
Project Funding Partner Proposals Out

Metro FM Radio Show “FutureBright”

 

Objective Message Tactics Date Project Life
Bonang Matheba will host a 5 minute talk with the expert spokesperson in studio on Mondays at 11h15.  Listeners would have been invited to submit questions via Metro and FutureBright social media and online channels in the week prior relating to the topic at hand.  Competitions will be integrated into the content and listeners will be linked to further resources.

 

FutureBright Money Mondays – Brought to you by SASI, powered by SASI PARTNER

 

§  10” Opening Billboard, 10” Closing Billboard

§  30” Generic Spot

§  Expert spokesperson from SASI/Partner experts as relevant

§  Topical Financial Education Intervention on mainstream radio station

 

27 January 2016 13 Week Rolling Sponsorships

Social Entrepreneurship/

Responsibility Objective: An opportunity to the partner to engage with listeners and provide non product driven generic financial education. Social discussions on money that are not rooted in product sales are important. Testimonies from the listeners can also be used to illustrate knowledge and insights.

SASI Resources 1
Project Value Y1 R315,536
 

 

 

Project Funding Partner Proposals Out

 

SASI Youth Month

 

Objective Message Tactics Date Project Life
Youth Month Savings Insights to South Africa Youth. SASI Partnership to come up with bold statement in support of youth, recognizing challenges and proposing dialogue to move on. Youth challenges to saving and ways to overcome these challenges in a #FEESMUSTFALL environment. SASI to collaborate with Partner and Youth Leaders in Savings Campaign. §  Speaker slot at main Youth June 16 Rally for SASI and Partner

§  Media Interviews with strategic sponsor and Youth Leaders

§  Potential Entrepreneurship Fund seeding opportunity

§  Youth Account Deposit Matching opportunity

June 2016 4 Year Project with plan to nationalize in coming years

Social Entrepreneurship/

Responsibility Objective: Start long term initiatives to empower youth.

SASI Resources 2
Project Value Y1 R500,000
Project Funding Partner Proposals Out

 

7.     SASI 15th Anniversary Gala Dinner

 

Objective Message Tactics Date Project Life
Gala Dinner to Celebrate SASI 15 and raise funds. Celebration of New partnership with a sponsor for 3 years for our flagship July Savings Month. SASI still relevant and to celebrate SASI history §  Gala Dinner

§  Guest of Honour Founder Trevor Manuel

§  Minister of Finance

§  State Presidium if possible

§  Industry Stakeholders and previous funders to purchase tables

6 July 2016 Once Off.

Social Entrepreneurship/

Responsibility Objective: Acknowledgement of SASI and opportunity to reposition and plot a way forward.

SASI Resources 3
Project Value Y1 R200,000
Project Funding Partner Proposals Out

 

8.     SASI Durban July Youth Event

 

Objective Message Tactics Date Project Life
Youth Event at Durban July. SASI Partnership to come up with bold statement in support of youth, recognizing challenges and proposing dialogue to move on. Durban July associated with opulence and spending. Subtle messaging to educate on Savings §  Participation at major youth high traffic traffic event tbc

§  Activation opportunity for SASI partner

§  Media and publicity activities

§  Youth Voice and Social Media Campaign

2 July 2016 Once Off.

Social Entrepreneurship/

Responsibility Objective: Start long term initiatives to empower youth

SASI Resources 2
Project Value Y1 R500,000
Project Funding Partner Proposals Out

9.     SASI Annual Savings Convention

 

Objective Message Tactics Date Project Life
Second Annual Savings and Investment Convention Follow on successful Savings and Investment Convention and Topical Panel Discussion §  Exhibition

§  Activation opportunity for SASI partners

§  Media and publicity activities

§  Panel Discussion with Thought Leadership Theme

§  FMCG Participation with financial services

15 July 2016 3 Year Lead Sponsor

Social Entrepreneurship/

Responsibility Objective:With over 5,000 verified visitors in 2015 in just 11 hours, it is opportunity to engage customers, gather information and profile savings and investment products.

SASI Resources 3
Project Value Y1 R1,000,000
Project Funding Partner Proposals Out

 

 

 

 

10. SASI Womens Month Youth Event

 

Objective Message Tactics Date Project Life
Womens Month Event preferably with youth theme Durban July associated with opulence and spending. Subtle messaging to educate on Savings §  Participation at major youth high traffic traffic event tbc

§  Activation opportunity for SASI partner

§  Media and publicity activities

§  Youth Voice and Social Media Campaign

August 2016 Once Off

Entrepreneurship/

Responsibility Objective: Start long term initiatives to empower youth. With a focus on female youths.

SASI Resources 2
Project Value Y1 R500,000
Project Funding Partner Proposals Out

11. SASI Festive Season Savings Campaign 2016

 

Objective Message Tactics Date Project Life
Festive Season Savings Campaign National Roadshow promoting Responsible Spending at the end of the year §  Press Conference

§  National Mall Tour

§  Media and publicity activities

§  National Radio campaign

§  SMS and Social Media Campaign

§  Account Activation

§  National Televeision Campaign

November 2016 – January 2017 3 Year Lead Sponsor

Entrepreneurship/

Responsibility Objective: Campaign to encourage responsible spending at festive period and encourage planning for the next year.

SASI Resources 2
Project Value Y1 R2,000,000
Project Funding Partner Proposals Out

12.  Other available Proposals Seeking Funding for consideration in 2016 if funding become available:

  • SASI Varsity FET Campaign

 

  • Entrepreneurship/Responsibility Objective: Start long term initiatives to empower youth. This programme targets over 20,000 students a year in tertiary institutions. With #FEESMUSTFALL this programme is opportunity to engage on different campuses every week of 2016. This programme is built on youth engagement and not necessarily product sales as there is financial education gap in this segment. This project will employ 3 full time staff and have branded vehicles once a funder is secured. This is a 3 year commitment and is resource intensive as it aims to meet a large number of students.
Project Value Y1 R3,000,000

           

  • SASI Radio Drama and CD Project

 

  • Entrepreneurship/Responsibility Objective: This is a project on edutainment. To emulate the success of Soul City Foundation with regards to HIV Education. This project is on financial education covering all aspects and challenges of managing money.The ain is to create radio characters brought to life in wider TV series. Also music CD to entertain and educate by leading SA Artistes.
Project Value Y1 R1,500,000

 

  • “FutureBright” TV Show

 

  • Entrepreneurship/Responsibility Objective: This is a project on edutainment. TV Format of the radio version. Weekly financial themes with skit, advice and calls to action. Sponsorship of episodes is available than sponsoring the full series. SABC1 approved project with outstanding sponsorship.
Project Value Y1 R4,500,000

 

 

  • The Stokvel Game Show TV Project

 

  • Entrepreneurship/Responsibility Objective: This is a project on edutainment. TV Game show held after national roadshow reaching up to 30,000 stokvel members to find contestants. Fun, music, financial education and cash prizes are amongst highlights. A pilot of the show is available for viewing. SABC or ETV platform pending sponsor.
Project Value Y1 R5,000,000